Larissa’s passion for marketing operations crystalized in 2006 when she was tapped to establish a marketing operations function at Hyperion. That same year, Larissa, together with Chris Ewert of Adobe, and Mikel Irizar and Damon Moss of Symantec, co-founded MOCCA (Marketing Operations Cross-Company Alliance), the leading professional association for Marketing Operations practitioners. Now called, The Growth Ops Community, this group has has over 2,000 members from almost 300 organizations and works to continuously develop the rapidly growing profession.
After Hyperion, Larissa served as Vice President of Marketing Operations at Blue Coat Systems. Prior to her current role, Larissa was Vice President of Consulting Services at MTS. Larissa founded Marketing Operations Works in 2009 to focus on improving clients’ marketing operations processes, systems, and data. Clients have included Adobe, Booz Allen Hamilton, Brocade, Caterpillar, Cisco, Citrix Online, eBay, Equinix, HP, Maxim, and NetApp.
Larissa holds a BA in English and French Literature from UCLA. Her professional background includes senior roles in marketing operations, industry analyst relations, investor relations, briefing center management, business development, product marketing, and campaign management at IBM, SGI, Cadence, and Hyperion.