
Larissa DeCarlo
Larissa’s passion for marketing operations crystalized in 2006 when she was tapped to establish a marketing operations function at Hyperion. That same year, Larissa, together with Chris Ewert of Adobe, and Mikel Irizar and Damon Moss of Symantec, co-founded MOCCA (Marketing Operations Cross-Company Alliance), the leading professional association for Marketing Operations practitioners. Now called, The Growth Ops Community, this group has has over 2,000 members from almost 300 organizations and works to continuously develop the rapidly growing profession.
After Hyperion, Larissa served as Vice President of Marketing Operations at Blue Coat Systems. Prior to her current role, Larissa was Vice President of Consulting Services at MTS. Larissa founded Marketing Operations Works in 2009 to focus on improving clients’ marketing operations processes, systems, and data. Clients have included Adobe, Booz Allen Hamilton, Brocade, Caterpillar, Cisco, Citrix Online, eBay, Equinix, HP, Maxim, and NetApp.
Larissa holds a BA in English and French Literature from UCLA. Her professional background includes senior roles in marketing operations, industry analyst relations, investor relations, briefing center management, business development, product marketing, and campaign management at IBM, SGI, Cadence, and Hyperion.

Donal O’Shea
Donal is a specialist in messaging, thought leadership and technology. Having run dozens of seminars, one-on-one sessions, and study tours for enterprise CIOs, IT users and vendors from around the world, helping them to understand emerging technologies, and how to effectively deploy them, he has a keen understanding of what the enterprise IT audience want to hear, and how they need to hear it.
Donal has been an independent consultant for over 20 years. In that time he has helped executives in global enterprises understand and address information technology issues. Prior to striking out on his own, he held executive positions in large corporations (IBM and Amdahl), served as CEO of small startups (Unisoft and Servio), and industry consortia (OSF and the Liberty Alliance). Along the way, he has been deeply involved in marketing and sales, given their importance to meeting payroll.