Do you optimize and document your processes every year? This is especially important in Marketing as there is constant flux in the array of automated tools available, in real-time business results required, and in the patterns of your customers’ behaviors. If you don’t take the time to examine your processes and refine them to meet market needs, you risk losing a competitive edge.
Are you experiencing issues with non-standardized, undocumented or constantly iterative processes? Is the lack of clear process causing friction between functional teams or business units? Are campaign and product launches always a fire drill? How about your customer briefing program and events? Have you properly automated the workflow of these efforts? These are all symptoms of underlying marketing process issues.
We are adept at process documentation, assessment of bottlenecks, recommendation of process improvements, and the creation of process visualization deliverables.