Marketing Operations Works takes pride in deciphering the Marketing Automation software vendor landscape for our customers. Over the course of the last decade, Gartner has labeled nine categories of marketing software products and Forrester has labeled twelve. These lists include terms as obscure as ‘Enterprise Marketing Management’ and ‘Document Output for Customer Communications Management’. This, compounded by the myriad of claims that come from the software vendors themselves, makes it easy to get confused when it comes to marketing automation.

To make sense of the array of solutions on the market today, we track 100+ vendors and study how well they support demand generation, resource management, and performance measurement.

To view our Marketing Automation Vendor Guide, please click here.

To view a PDF version of our Marketing Automation Landscape (below), please click here.


“Larissa is an industry expert in all aspects of marketing operations, metrics, automation, and transformation. She is the penultimate professional in this arena, and works to advance her clients projects, with high impact and value for the organization. She works to get things done in the project, and pushes to look beyond the scope of today’s project to make sure that the longer term impact can be realized. Larissa partnered with me to advance NetApp’s implementation of Integrated Marketing

“When companies talk about measurable success, we understand it’s the people, process and technology. Marketing Operations Works brings high value to each of those ingredients and the end result drives revenue. Larissa’s expertise has been proven with successful projects, her ability to work with vendors and her deep knowledge of the industry….I refer Marketing Operations Works to my clients because they get measurable results!”

“Larissa does a fantastic job of helping her clients select the right marketing automation system for their business. Her methodology ensures that her clients get the functionality they need—and a partner they can work well with. Larissa’s tremendous experience enables her to help clients make material improvements to their marketing processes.”

“Larissa is the quintessential professional. She knows and understands marketing operations and will help drive excellence around the people, processes and technologies that are required for a best in class marketing operations organization. I know that our enterprise customers have benefitted significantly from her guidance.”