Marketing Operations Works takes pride in deciphering the Marketing Automation software vendor landscape for our customers. Over the course of the last decade, Gartner has labeled nine categories of marketing software products and Forrester has labeled twelve. These lists include terms as obscure as ‘Enterprise Marketing Management’ and ‘Document Output for Customer Communications Management’. This, compounded by the myriad of claims that come from the software vendors themselves, makes it easy to get confused when it comes to marketing automation.
To make sense of the array of solutions on the market today, we track 100+ vendors and study how well they support demand generation, resource management, and performance measurement.
To view our Marketing Automation Vendor Guide, please click here.
To view a PDF version of our Marketing Automation Landscape (below), please click here.